The words that define an era

Search any word and see how many trademark applications used it each year at the EUIPO and the USPTO. Track AI, crypto, the metaverse and more in 3D.

• In 2025, 192,360 trademarks were filed at the EUIPO and 623,613 at the USPTO.
• "ai" appeared in 3,596 trademark applications in 2025, 7.1 times as many as in 2020. Peak year: 2025.
• "crypto" appeared in 115 trademark applications in 2025, 1.8 times as many as in 2020. Peak year: 2022.
• "nft" appeared in 9 trademark applications in 2025, 2.3 times as many as in 2020. Peak year: 2022.
• "metaverse" appeared in 10 trademark applications in 2025. Peak year: 2022.
• "vegan" appeared in 97 trademark applications in 2025, down 67% since 2020. Peak year: 2021.
• "cbd" appeared in 24 trademark applications in 2025, down 95% since 2020. Peak year: 2019.
• "quantum" appeared in 313 trademark applications in 2025, 1.5 times as many as in 2020. Peak year: 2025.
• "keto" appeared in 32 trademark applications in 2025, down 81% since 2020. Peak year: 2019.
• "drone" appeared in 85 trademark applications in 2025, 1.7 times as many as in 2020. Peak year: 2016.
• "esports" appeared in 19 trademark applications in 2025, down 83% since 2020. Peak year: 2019.
• "hydrogen" appeared in 52 trademark applications in 2025. Peak year: 2021.
• "oat" appeared in 22 trademark applications in 2025, down 58% since 2020. Peak year: 2020.